Iyengar Yoga with Andrew

Andrew Knowles is a certified Iyengar Yoga teacher and a member of Iyengar Yoga UK. He runs Saturday morning classes at the Moot Hall in Hexham, open to complete beginners and continuing students alike.

He needed one place where someone thinking about trying a class could find out what Iyengar Yoga is, who is teaching it, when and where it happens, what it costs, and how to book.

A website built around those questions

The homepage opens on a real class in the Moot Hall, so visitors see the room and the people before they read a word. From there, the site answers each question in turn:

• About Andrew, with his certification, his Iyengar Yoga UK membership and his insurance
• Classes and pricing for the Saturday morning sessions
• A plain-English page on what Iyengar Yoga is, for people who have never tried it
• Directions through Google Maps, plus links to Andrew's Facebook and Instagram
• A Book a Class button right in the main menu

It works just as well on a phone, and the tone stays friendly and supportive, like the classes themselves.

A brand to go with it

I also designed Andrew's logo and a poster for the classes, so the website, the printed poster and his social media all share one look.